Successful businesses have to get themselves in front of their target audiences. However, the process is time-intensive and is becoming increasingly more technical.
What are the Most Important Parts of Small Business SEO?
There are a handful of factors that are critical to your site’s online success. The way these items are handled depends on the who, what, when, where, and why of your particular industry. The seven most critical factors are:
- Mobile-First Site Design
- SSL, or Secure Encryption (https instead of http)
- Headings and Subheadings
- Title Tags
- Meta Descriptions
An internet savvy business owner should be able to address these without too much trouble. But it takes research, practice, and a moderate level of instinct to be a master. What’s more, it takes addintional time to understand the constant changes in technology that keep you competitive.
That being said, small businesses make up more of the American economy than any other single entity. Considering how staggering the odds are stacked against you, it’s no wonder marketing takes significant effort and knowledge.
Do Local Small Businesses Really Need to Stand Out on the Internet?
Not everyone is internet savvy. Therefore, if you think that your customers know who and where you are, you’re missing a golden opportunity to multiply your audience.
Every day it becomes easier to find a product or service using a smartphone or laptop. As a result, brick-and-mortar storefronts are going by the wayside as online business is rapidly taking over every market.
At the same time, it’s becoming more and more challenging to build a noticeable online presence. If you’re a small business looking for a way to grow, you have to be online and your customers have to find you before they find your competition. But, that can mean a factor of a few simple words, an image that showcases what you do and what you sell, or even the arrangement of your website.
A few of the factors that define you online include:
- Products or services you offer
- The location of your business
- Customer ratings on Google, Yelp, and other local search engines
- Your brand
- Your social media presence
However, fine tuning your online presence takes a deep knowledge of the algorithms that choose the most relevant choices for customers searching for your product or service.
This is only a handful of the hundreds of variables that go into making you a beacon to your potential audience. Hence, optimizing your web identity takes an expert who knows how to fine tune every aspect of who you are on the internet.
I have been successfully marketing online for more than 20 years. I watched the internet evolve and stayed current with the constantly changing trends.
This isn’t just a job to me; it’s a passion.
My greatest reward isn’t my paycheck. It’s watching others thrive. That’s why I thrive on providing positive results and increasing a business’s online traffic.
Can’t I Do My Own Marketing Online and Stay Ahead of my Competitors?
It was only a decade ago that investing in a billboard and newspaper ad could bring business through the door. In contrast, we live in an age of technological revolution where the way that people find products and services is ever-increasingly going to their computer.
Keeping up with online trends is a full time job. Consequently, you have to have an updated website that stays modern, not just visually, but technically.
To really make yourself stand out among the sea of options people face you have to have time, knowledge, and experience in navigating the myriad of factors that make up your online profile. Doing it on your own is like handling your own medical care. So, you may be able to cope with a cold, but sooner or later, you’re going to face challenges that only a professional can understand.
Hire a Small Business SEO Expert and Watch Your Online Traffic Grow
I’m Andrea Lynn Drake and I’m your advocate for beating the odds at local marketing. As a small business owner, I understand the competitive line between success and failure. And in the modern world, your online presence is literally more powerful than person-to-person word of mouth.
Are you tired of paying sky-high marketing costs with very little realized value? Are you frustrated with your online representation? If you haven’t seen results with other SEO and online marketing companies, then it’s time to get online on your own terms.
I won’t ask you to sign a contract and I will present an honest, capable alternative to second-rate marketing services.
If you want to learn more and get your website, social media, business, and your online presence in front of more clients, email me at firstname.lastname@example.org, or call now at (858) 864-7892. When you call, I will provide you with a free website audit and an initial strategy planning session to get you started down the road to a brighter future.